Marcelle is a B2B UX Designer and product manager driven by her passion for creating beautiful, useful, easy-to-navigate products, applications and websites.
Her expertise lies in helping companies ensure their products are designed to best meet users’ needs, through storytelling, journey mapping and simplifying task completion.
She believes that deeply understanding the problem is the key to finding the best solution.
Drawing on her experience in marketing and business development for leading Israeli software companies,
such as Kasamba, mySupermarket and Anyclip, Marcelle offers a holistic approach to product management, ensuring that improvements directly support business objectives.
She has characterised and designed products for a wide array of companies such as DBS-H, 40Nuggets, Bat Shlomo Vineyards and Sensilize.
Marcelle started ProdUX Studio in 2014 after 8 years in the industry and is currently supporting a wide array of young companies to develop winning products.
Marcelle completed her BA at York University in Toronto with a major in Economics after which she worked as an investment adviser at one of Canada’s largest banks. She moved back to Israel at age 25, and now lives in Jerusalem with her husband and son. When she’s not running after her toddler she loves curling up with a history or mythology book.