Anna came to Jerusalem for her studies in the Hebrew University, she fell in love with the city in no time, and became true Jerusalemite.
Anna holds a B.A at political science and sociology and a MBA in marketing, from the Hebrew University. She worked as a market researcher at Nilsen Israel for companies as P&G, Colgate and Unilever. Was the social media manager for the Jerusalem municipality spokesman’s office. Where she was responsible for developing and implementing all creative digital marketing initiatives and collaborations in order to deliver the city’s agenda in an interesting and creative way to Jerusalem’s residents.
Anna is one of the co-founders of “The Bloc” the first bouldering climbing gym in Israel that operates in a city center. She is a social entrepreneur and the co-founder of “The Cultural Brigade” a group of young Russian speaking Israelis, part of the activist group Generation 1.5; promoting the culture of Russian speaking Israeli Jews in the Israeli public sphere.
Anna loves to bring ideas to reality, from the design thinking to the characterization, break them down to components and then bring them to life.